This Is LATEA: Cultura You Can Wear

At LATEA™, we don’t just sell shirts — we print and embroider identity.
Our mission is simple: to help you wear your roots with orgullo, every day.

Whether you’re repping your país with a cap, rocking your abuela’s dichos on a tee, or celebrating your culture with bold colors and proud stitches — LATEA is here pa’ ti.

The Heart of LATEA

LATEA started with one idea: Latin culture deserves to be worn loud, proud, and beautifully.
We grew up surrounded by sayings that made us laugh, foods that brought us together, and symbols that told stories.
So why not turn all that cultura into something we can wear?

Our collections bring those moments to life — from embroidered caps stitched with heritage, to vivid DTG tees shouting out our favorite frases like “Modo Chancla Activado” or “Sazón Latino.”
Each piece is designed with love, a little Spanglish, and a whole lotta pride.

DTG or Embroidered — Same Cultura, Different Style

You’ll see two main styles in our shop:

🧵 Embroidery: Our embroidered caps and hoodies are stitched with care — a nod to our artisan roots, made to last and stand out.

🎨 DTG (Direct-to-Garment): Our printed tees and tanks are loud, fun, and full of personality. This is where humor, food, slang, and attitude collide.

Whether you go embroidered or printed, what matters is what you represent — tu cultura, tu historia, tu estilo.

Wear Your Roots. Be Proud. Siempre.

This isn’t just a slogan.
It’s a reminder that wherever you go — from the barrio to the boardroom — you carry generations of strength, creativity, and corazón.

LATEA™ is for every Latina, Latino, and Latinx soul who wants to celebrate where they come from — and look good doing it.

👉 Explore our collections and find your piece of cultura today.